Why would I use eMail marketing?
eMail marketing is more cost-effective and achieves results faster than traditional direct mail marketing. Most importantly, eMail marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sales cycles.
What is eMail marketing?
eMail marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. eMail marketing is most effective when the recipients are targeted and the information is relevant and timely.
I have a limited marketing budget. Can I afford a custom eMail marketing campaign?
Yes. eMMc is managed by us so you don't have to purchase, install or manage the software. There are also flexible payment programs that allow you to pay-as-you-go or purchase blocks of eMails depending on your need. eMail marketing, including online newsletters and promos, is the least expensive medium available for customer acquisition, retention and relationship management.
How do I get started?
To get started with your eMail marketing campaign fill out our online form. We will get back to you within 24 hours.
What does opt-in mean?
The success of your eMail marketing campaign is totally dependent on receptive contacts. The only way to know that people WANT to receive your message is to make sure you have their permission to send them eMail. This means having them "opt-in" to your subscriber list. You should always include an "opt-out" or "unsubscribe" option in your eMail as your audience's needs may change. eMMc will do this automatically for you - just in case you forget.
What is spam and how do I avoid it?
The jury is still out on what the acronym "spam" really stands for but it is generally accepted as, "Simultaneously Posted Advertising Message." It means sending out an eMail campaign to people that did not ask to receive the information. Unsolicited eMail can damage a company's reputation and hurts the marketing industry as a whole. Avoid being a spammer by ensuring your database includes only people that have given you their permission.
Does eMMc sell contact lists?
eMMc is a strong supporter of responsible eMail use and permission-based eMail marketing. We do not sell contact lists or take contact information from our clients lists.
How do I manage new subscribers?
eMMc can place a button on your Website that allows your Internet traffic to sign up for the newsletter or marketing promotions. In addition, when a recipient subscribes using your "Subscribe Now" button, eMMc will pop a screen up allowing the person to enter their information themselves. The process is automated so that there is limited administrative work for you.
I don't know how to do this kind of thing and cannot afford to hire someone. What now?
eMMc is built upon customer service, one of our representatives will assist you every step of the way. We will take your content or existing flyer and convert it to HTML and modify and customize it until you are satisfied. Once you are completely satisfied we will send out your personalized campaign.
I keep hearing about the importance of personalizing messages. Why is this important and how can Campaigner help me with this?
Personalized messages increase the response rates for an eMail campaign. Even though you may be eMailing thousands of recipients, it makes each person feel unique since each message is customized using individual contact names and interests. You can personalize your content by easily creating multiple campaigns and by targeting different contact lists. Personalizing subject lines and content is made easy with eMMc "wild cards." Any number of attributes contained in your database can be used as a wildcard, increasing the level of personalization with each one.
Will eMMc help me create my message content?
You know your business best. eMMc will assist in creating your campaign flyer we have the tools and the knowledge to take your campaign one step further, creating the message you need. eMMc flexibility offers you the option of uploading existing text or entering the text online. Plus, we can customize the look and feel of every campaign by easily adding logos, pictures and more.
I travel with my work. How can I create successful eMail campaigns when I am not in the office?
eMMc is eMail-based and available 24 hours a day to accommodate the marketer with a hectic lifestyle. eMMc adapts to your schedule and time zone by allowing you to create a campaign entirely or piece-by-piece as time allows. Once you are happy with the look and feel of your campaign you can schedule it to launch, up to one year in the future. This means you can set up your campaign to run today or next week, whether you are at the office or in a remote location.
I have tight deadlines. Once I am ready to run my campaign how long does it take to launch?
Once you are happy with your campaign, you can schedule it to run within 60 minutes, twenty-four hours a day, seven days a week.
Once I send a campaign, how do I measure my success?
From the minute you launch your eMail campaign we will begin gathering information about your campaign. Metric information like open, unsubscribe and click through rates can tell you how successful you are at captivating your existing audience. Including a "Forward-to-a-Friend" link and encouraging your readers to forward will help you build your own contact list.
How will I know if customers read my eMail?
Thanks to eMMc reports, you will know who has opened your eMail, clicked through to the trackable links, forwarded eMails to others and whether this has resulted in new subscribers. And you know all this within 5 days of sending out your campaign. You can learn of unsubscribe requests and bounces and track your success with consistent growth rates.
I have several contact list databases but they are all mixed up. Can eMMc help?
eMMc can help you manage your contacts with its ability to copy or merge/purge lists as they are uploaded. In addition, you can run multiple campaigns and maintain multiple databases if you need to keep things separate. You can segment lists according to interests, job titles, company names or any of the attributes held in your database. There is no limit to the number or size of contact lists you can store in your account and you can use any list for any campaign as many times as you like.
My contact databases contain duplicates. Can eMMc clean up my contacts?
eMMc's List Manager feature will automatically remove duplicate eMail addresses within a single database, but allows you to keep the same person within multiple databases. Each time you send a flyer, eMMc also tracks the eMail addresses that bounce or unsubscribe and will clean up your contact database using this information automatically.
How do I pay for your service?
eMMc our sources all online payment transactions via Paypal or VeriSign the top online financial transactions sites in the world. When you pay with PayPal or Verisign, your credit card and bank numbers are never seen by the seller or merchant. Your financial information stays safe. Plus, you’re protected 100% against unauthorized payments sent from your account.
Is my personal information safe when I pay via your service?
eMMc our sources all payment processing via Paypal and VeriSign. We do not have access to or receive any personal financial information regarding payments. Paypal and Verisign are the world leaders in online payment processing and security any concerns regarding your personal financial information should be addresses with their security center.
How long does it take to send my campaign to all my recipients?
There are lots of variables involved in sending bulk mail. Generally your campaign will complete the first run through in 24 hours from the time it was kicked off. This can be longer during peek times due to eMail traffic on the internet.
Why does my flyer have to be converted to HTML format?
eMMc actually sends every eMail campaign in both Text and HTML format. Additionally, we add a hyperlink to the top of the page linking to the hosted flyer on our server for those individuals who cannot read HTML in their eMail Client. HTML is thought of as a more appealing format for sending marketing materials this has become the standard throughout the industry.
Why do I have to have my physical address and contact information on the flyer?
It is required by CAN-Spam regulations that the physical address of the sender is located clearly on the email. In addition the phone number and a valid eMail address must be used in the FROM field.
How long after my campaign is send will you continue to try to deliver to "bounced" recipients?
Depending on the reason for the "bounce" we will continue to deliver to the receipient for 5 days. If the eMail returns a "hard bounce" (mailbox does not exist, sender blocked) we will immediately mark that receipient as "bounced" and stop sending.
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